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Look for shelter animals in Times Square billboard

A new electronic billboard featuring shelter kittens and puppies began running in Times Square today (March 29). Viewers in Times Square will be given a number to text to help rescued animals. The donations will go to the Foundation and be matched by The Animal Rescue Site.

The Times Square ad and this video were created by Lynn Peterson, the Executive Producer of the Emmy-winning Profiles in Caring and Executive Director of Goodtube. Earlier this year, Peterson produced a series of web videos documenting the rebuild of the Guthrie, Oklahoma, shelter by Rescue U, a program funded by and The Animal Rescue Site.

Contributions from The Animal Rescue Site are distributed by, which also provides support for the Foundation through the Gifts That Give More [tm] program featured on the GreaterGood Network websites.

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