PBS KIDS series promotes pet adoption
Oct 5, 2011
PBS KIDS has teamed up with the Humane Society of the United States (HSUS) to expand the positive message of pet adoption on the show Martha Speaks.
The children's show features a girl named Helen whose family adopts a shelter dog named Martha. Helen and Martha teach viewers new vocabulary but also valuable lessons about animal safety and the importance of ending animal cruelty and homelessness.
The HSUS reports that it helped PBS KIDS launch a new section of the Martha Speaks website called Helping Animals, where visitors will find information about how to help local animal shelters and how to care for a pet.
The partnership was formed in support of National Animal Shelter Appreciation Week, which runs November 6 through 11.
Martha is based off a real dog with the same name that was adopted by Susan Meddaugh, author of the book series Martha Speaks which inspired the show.
"[The real-life] Martha has given me more than I could have ever imagined," Meddaugh explains on the Martha Speaks website. "What if we hadn't adopted her? We would have missed so much."