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NOVICA Artisan Parul


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Hi friends. I was born and brought up in Delhi. I come from a traditional Indian family with rich cultural and traditional values. I have always been mesmerized by the richness and uniqueness of our Indian art and culture, especially jewelry. Traditional jewelry styles are so captivating!

When I got married, I saw my dreams coming one step closer since my husband was already in the field of jewelry design. I used to help my husband design a style or two, until I came out with my own design style. I love every aspect of my work! Besides keeping me busy and occupied, it definitely provides us with a source of income.

I haven't taken any professional courses and whatever I know is what I have learned from my husband and my own experience. I feel that a professional course isn't always essential to achieving success. In the field of art, you have to have it in you, and work hard to achieve success.

I design all my jewelry and experienced silversmiths help me craft it. I oversee each and every step. My designs are basically inspired by traditional Indian styles and settings, with a touch of modern elements. I have exhibited my jewelry collections at several emporiums, and I am pleased to say that people have admired my work. It is a great opportunity for me to be associated with you. I have two lovely daughters and, when they grow up, I would definitely like to open a boutique.