Jaime Hernandez

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Jaime Hernandez Cruz was born in Michoacan but has lived in Guanajuato since 2010. When he was 12, he began to work in his brother-in-law's papier maché workshop.

Eventually, Jaime opened his own workshop with his wife, Alejandra, and their children.

Based on his experience with papier maché, he began to use his ideas and techniques with metal to create his own designs. He selects bright and vivid colors in an unusual Mexican style. His niches, roosters, lamps, and hearts are quite unique and bring his imagined images to life.

The artisan also wants to go back to making traditional designs such as relics and religious art in order to protect these for future generations. Without a doubt, one of the least known — yet most beautiful — folk art forms of Mexico is tin work. Known by the people who work it as "the noble metal" or "the silver of the poor," tin has been molded, stamped, perforated and cut into a wide variety of artwork.

Mexican artisans have specialized in combining elements to create their unique works of art. The origins of perforated metals seem to have been lost over time. For Jaime, metal art is a way of life and he is proud to create original designs born of his infinite inspiration.

His work has been seen in the US, Australia, Chile, Italy, Holland, Japan and, of course, in Mexico. He has won a number of awards and is listed in the book Arts of Mexico in the edition devoted to traditional toys.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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