Asmara Putra

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My name is Asmara Putra, which literally means, 'son of love.' I was born in 1991 in Celuk, famous for its silver jewelry. My father, Wayan Asmana, is a featured artisan and a master silversmith.

I've watched him and my mother craft silver jewelry ever since I was a boy. When I was in junior high school, they began teaching me our family art and I learned about materials, tools and techniques. After graduating with a degree in English literature, I started setting up my own silver jewelry workshop.

I really like Bali's engraving motifs, and I include them in most of the jewelry I craft. When I was just starting, people underestimated me, but I took everything as a positive improvement so I could make my work better and better.

The more people criticized me, the more motivation I gained. I've learned by doing and by being aware of my past failures, until things finally became stable. I believe that by continuing to work hard, there is a way to find a satisfying result.

My father always suggested that I live a simple and humble life because life is not only for the present day, but also for a bright future.

I married my beautiful wife in 2016 and we have a son. Becoming a father means being responsible for my small family and improving our situation by working hard.

I enjoy Bali's traditional music that my father plays. My hobby is playing tennis twice a week.

I use sterling silver with gemstone beads to create jewelry designs that are different. I work with my wife and with the help of my friends who support my ideas.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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