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NOVICA Artisan Anuva Baid

Anuva Baid

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I grew up in Jaipur — India's pink city. I've been surrounded by art and creativity all my life. I earned a degree in psychology and wasn't sure if I should go forward with a career in psychology or move to designing jewelry, which I'd always enjoyed. My father markets handicrafts and I wanted to join him to create a name for myself with my jewelry.

The royal city of Rajasthan, Jaipur is best known for its souks and bazaars, where artisans have been making beautiful jewelry for centuries. I feel lucky and proud to design and create my own collection with a team of talented artisans who bring my ideas to life.

"My collection features fresh designs using exciting new materials, and celebrates the extraordinary art and artisans of India. I am inspired by natural elements and our jewelry has something for everyone.

"I seek the perfect blend of beautiful materials and designs. My jewelry is crafted of exquisite hand-painted ceramic beads with hand-carved wooden elements, hammered copper, marble and colorful gemstones. It makes the perfect finishing touch to your outfit with natural, classic and tribal inspirations."