Sandeep Malhotra

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Hello. My name is Sandeep but friends and family call me Prince. I really don't know how I got this name, and I never bothered to ask, because I enjoy it.

I was born and brought up in Delhi, where I completed all my schooling, then earned a degree at Delhi University. While in school, I was the 'head boy,' so that was really cool. I had lots of fun, but I also had to take on many responsibilities.

My family has worked with textiles since 1968. In 1991, while I was still studying, I began to get involved in my family's endeavor. After graduating, I partnered with my family in our workshop. My father looks after the yarn spinning, and I handle the making of the textiles.

We design and create shawls, throws, stoles, cushion covers, table mats, curtains, and more. Some 30 artisans collaborate with us now.

It is a great opportunity for us to be associated with you. I hope that through this partnership, our family textile business will reach new heights.

The original jamawar textiles were made by hand. All the motifs were painstakingly done using needle and thread, and it took years to complete one shawl. Due to the intricacy and time it took to make, it was expensive and only the rich and royals could afford it. In Southeast Asia, it was considered a mark of royalty. It was not until the jacquard loom was invented in the late 18th century that jamawar become more affordable and more popular.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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