Jesus and Roxana Hernandez

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Jesus and Roxana Hernandez come from a Zapotec community in Oaxaca. "In our village, most of the men and women are wood-carvers and we specialize in Mexico's traditional alebrije sculptures. These are colorful and fanciful figures carved from natural branches that depict all kinds of strange and wonderful animals and imaginary creatures," Jesus explains.

"When we set up our workshop, the panorama didn't look good but we had so many dreams. We wanted to craft only large alebrijes with special motifs. These, of course, are worth more. But the problem wasn't making them. The problem was selling them. Not many shoppers purchased them and we became discouraged. So the first two years were rough for us.

"But then we were invited to participate in a public event that the governor attended. We gave a demonstration of carving and painting and he came over to see what we were doing. He recognized the value of our work and congratulated us. And he also bought the biggest alebrije we had — a bull. We were thrilled! It was a wonderful opportunity to introduce ourselves, because we were mentioned in newspapers and magazines that covered the event.

"From then on, we approached the public institutions that promoted popular art contests. We began to participate and won prizes, which gained recognition for our workshop.

"We have four children, who bring us much joy. We spend all our free time with them, whether flying a kite or taking a walk in the countryside. We want them to learn our art and to preserve and spread it. But more, we want them to grow up happy and proud. We are teaching them our craft and also teach our cousins, nieces and nephews.

"Mastering the art of alebrijes requires practice, discipline and much love. We use copal wood for our designs. We dry, treat and sand the wood before painting the motifs by hand. Roxana is expert at decorating the sculptures and her delicate hands convey beauty, from fine geometric patterns to flowers. Her designs are unique and elegantly detailed.

"We're an artisan family and we strive to improve our skills day by day. We believe that 'nothing ventured, nothing gained.' So we take on the challenge of creating innovative designs, and we experiment with different materials, some more complex than others.

"Thankfully, we are now able to offer work to our our artisan neighbors. This is important in preserving our culture and tradition as well as generating a source of income. But more than that, we help stop the migration of artisan to cities to find work, and we contribute toward making our community more prosperous."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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