Rituu Agarwal

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Update (May, 2019)

When I started my journey as an artisan, I was new in this craft world and started with just a few of my own jewelry designs. You gave me an opportunity to showcase my talent and work. It is because of you that I could establish myself and achieve my dreams, despite my illness. I have been suffering from osteoporosis and bone TB since 2009, and I am still under treatment.

My medical condition affected me emotionally as well as physically, to a certain extent. Because I was bed-ridden for a long time, my work suffered and this really depressed me. But I never lost hope. So as soon as I was able to move around, I started working again. I wish to re-establish my work and move ahead in life.

When I started designing jewelry, encouraged and supported by my husband, my jewelry designs were crafted by other artisans. Previously, I did not have a workshop. Now I have my own workshop where I have a team of 25 people working with me on a full-time basis. Around ten artisans work part-time for me, especially women from the rural areas of Rajasthan. They work from their own homes on their own schedules. These women usually craft the beaded jewelry. Beads and other necessary materials are supplied to them, along with the designs and combination of beads to be used. They in turn complete the work, and then we collect it. In this way, they work securely in their homes, and it gives them a chance to show their work, their skills and talents. This gives them confidence and brings smiles to their faces, with an opportunity to earn money as well.

My workshop is divided into two parts. In one part of the workshop, the silver crafting is done while in the other part, the crafting of beaded jewelry is done. We use traditional methodslike melting, wire work, beading, and studded gemstones. My husband and only son assist me in my workshop. The best part about my designs is that they are very pretty, traditional yet stylish, and comfortable for everyday use. At times, it's really challenging to keep pace with the ever-changing fashion trends, but I certainly look up to this challenge as it gives me new opportunities to learn and design more.

I have also dedicated some of my time to an NGO in Rajasthan that works with school children and provides medical facilities to elderly people. The NGO is connected with a school where we provide education, books, uniforms and other necessities to the school children. We are also connected with an eye hospital in Jaipur, where we take care of all the expenses required for any cataract operations. We also take care of the post-operative medical requirements of the elderly people who have undergone the operation. I have received the prestigious Bhamashah Award, which is given to individuals/NGOs for their contributions to society. I'm thankful to you for the platform you have given me. I hope that I'll keep designing new jewelry with even more dedication and get appreciated by everyone.

Original Artisan Story

Hi, I'm Rituu Agarwal, and I was born in Jaipur, popularly known as the Pink City. But did you know that it is also called the City of Gems? For me, to be in the field of jewelry is like being in dreamland for I have always wanted to be connected to this wonderful world of gems and jewelry.

I grew up here and had a lot of fun. The vibrant architectural beauty of the city is a sight to enjoy. I remember spending our weekend time in the park and strolling around the monuments. This always took us to the ancient era of kings and queens.

Though I have always been fascinated by the art of jewelry, I never got to actually be in the field until I got married. Many people in Jaipur have a long lineage in crafts and trade, which has been handed down from generation to generation. And my husband is one of them. His family has worked in the design and crafting of jewelry for many years and, when I married him, I was exposed to its vast and enigmatic beauty. I would spend endless time watching them work. It was a delight to see.

Slowly my husband encouraged to me create some jewelry… thus I started on my journey. I am greatly influenced by the ancient designs and I bring them to my work. I also work on contemporary themes.

It has definitely been a long journey for me. I know I have a long way to go and I need your support. I want to invite you to my small world to see and appreciate my collections.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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