Ratu and Devi

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We are Ratu and Devi, best friends who have worked together since 2011. We are from different cultures — Ratu was born in Java and Devi in Sumatra. We met in Bali when Devi was a client of a fashion magazine where I worked, Ratu says.

"Since we share a passion for fashion, we decided to create something together. Living far away from our families made us bond like sisters, as we stick together and support each other. We might not share the same blood but we are share the same kind-heartedness.

"We are single women who love animals. We like to feed stray dogs on the beach. I have two dogs and a cat while Devi has a dog and three birds. Since we live next door to each other, our pets get along and have taught us to live in peace and harmony.

"Our motto is that we'll do the best we can with this life, and to be of use to the world, as this is our way of achieving happiness and satisfaction.

"Living in Bali is an amazing experience. Its diverse culture and rich arts and crafts traditions make this island a beautiful and unique environment. We enjoy the authenticity, freedom and a community that accepts you as an individual. It's a place that subtly but instantly became our home.

"We love to smile, laugh and make others happy. It feels like a flower that blooms in our stomach. Like Marilyn Monroe said, 'Keep smiling, because life is a beautiful thing and there's so much to smile about.'

"Life has its ups and downs and, while we cannot change the bad things that happen, we can change the sadness people have within due to their past."

The saddest moment for Ratu was when her beloved parents passed away.

"My parents taught me everything to be a strong woman except how to live without them," she says. "Devi cheers me up when I reflect on my parents. She tells me, 'Pray for your mom and, may they rest in peace' and then says her parents are also mine. This comfort always calms me down in time of need.

"We both love to ride around on a motor scooter to find a hidden beach or a waterfall.

"Expression is so important to us and we enjoy singing along the way. Or when we hear music from somewhere, we sometimes dance like nobody is watching. We don't care if someone is observing us but sometimes I can tell from their eyes, they probably think we are crazy girls!

"Occasionally, we argue when I drive the motorbike and Devi is the passenger. Most of the time, she gives wrong directions, even though she uses a GPS. It is always fun when we get together on our crazy crusades!

"We work together on our designs. Our fashion inspiration comes from Bali's landscapes. Most of our designs have asymmetrical patterns. We want to design trendy, stylish and comfortable apparel that transcends for shoppers across all aspects of their evolving lifestyle.

"We want our designs to work for any occasion. Our apparel is bold, experimental, classy and timeless. Our hallmark details can appear in sleeves, necklines, hemlines, layers, gathers, shoulders, slits, wraps, prints and embroidery. While our fabric heritage is based in Lycra, spandex, rayon and voile, our designs are made with joy and love."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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