Pushpanjali is a fair trade organization based in Agra, India. Their mission is to improve the living conditions of local craft producers by empowering them through sustainable work, fair wages, profit sharing and also by providing credit. Founded in 1982, it started with 5 producers; over the years the number of producers has increased considerably.

Pushpanjali produces scarves, bags, accessories, holiday ornaments, nativities and photo frames. Promoting the cultural wealth and identity and recognizing local producers craft mastery is also at the heart of what Pushpanjali does, as a key enabler for producers’ empowerment. The Pushpanjali scarf production team is composed of 12 women all living in the same area of Agra, in Ajam Para. They started working with Pushpanjali 3 years ago, and got a chance to generate an income by themselves, which is extremely rare in that area for women. They are in charge of quality control for the scarves, of cutting the extra threads and knotting the scarves. When orders are there, they work every weekday while their children are at school, representing 6 to 7 months of full time work for them.

Pushpanjali supports educational and medical programs in rural villages, allowing girls to attend school who otherwise could not afford it. When being asked what Pushpanjali did for them, the increased financial autonomy comes at first. With the fair wage they receive for their work, the Ajam Para women are able to contribute to their family needs, especially with clothes. They have good working conditions, and if they have one request for improvement, it is to ask for business growth and increased orders, so they can increase further their contribution to their family livelihoods.

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