Uma Tripathi

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I was born and brought up in Bhilainagar, in Bihar, before receiving a degree in law from Lucknow University. Lucknow was my family's hometown but they shifted to Bhilainagar because of my father's job. When we lost him in the mid 1990s, we decided to move back to Lucknow.

The city's design was heavily influenced by several emperors and incorporates significant imperial areas that have earned Lucknow the title 'City of Nawabs.' It is also known as the Golden City of India, Shiraz-i-Hind and the Constantinople of the East. Lucknow's society is famous for its etiquette and traditions that attain a rare degree of sophistication. Be it the cultural charm or the monumental beauty, all are well conserved here to make this 'the city of many splendors.' Lucknow's culture, traditions and crafts have always been a part of us and returning there was a welcome change.

"My interest in design dates way back to my school days. In high school, I opted for home science where we did a lot of artwork like embroidery and other crafts. I was pretty good at it. I always liked designing.

"Living here has given me the opportunity to explore the majestic embroidery work known as chikankari, which symbolizes Lucknow's heritage and culture. Mastering this craft wasn't easy. I learned by going to different villages and later on I improvised on it by merging traditional designs with modern ones. My learning experience brought me in contact with different artisans and their special techniques, and I am now skilled to impart this traditional knowledge to others.

"Along with my brother, I started working with a handful of women artisans. My brother is my driving force — he takes care of the administrative tasks. It was a very humble start, but slowly our effort expanded until today we have 45 full time workers collaborating with us and more than 150 women artisans from the nearby villages, whom we hire as our work demands. Starting was a big challenge at first but later, when things began to fall into place, it became a most worthwhile experience.

"I want to expand my workshop. I want to create a workplace that allows women to stand on their own feet without compromising their duties toward their families. I want to work on women's empowerment.

"I get my inspiration from the hard work, dedication and expertise of different artisans and also from my surroundings. So far, we have given jobs to talented women and it gives me great satisfaction to see that I am able to help them, especially those who can easily work from home."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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