Aparupa Ghosh

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India's traditional block printing, all done by hand, is legendary. Aparupa Ghosh specializes in the craft.

"As a child in Kolkata, going to art classes was my favorite part of the day. I also admired my mother's and my grandmother's immense collection of saris.

"As time went by, my interest in the arts grew and I decided to specialize in textile design at art school. After completing my studies, I worked for textile factory where I gained experience and learned about wood block printing.

"After several different jobs and barely earning anything, I decided to work on my own and it has been the best decision of my life. Learning never ends and I'm constantly learning something new every day. When I started, I understood and the many possibilities of colors, textiles and designs, but I'm still learning today!

"For my block print fashion accessories, I use natural fabrics like cotton and silk, which are woven in Bengal. I pride myself in procuring these fabrics directly from the weavers themselves. I also use recycled fabrics to make pouches and details like tassels for my shawls.

"As a woman entrepreneur, I found the challenge of my own venture was immense. But my family has helped me. My father helped me set up my workshop while my mother, with her immense knowledge of textiles, helped me choose materials.

"I regard textiles as a blank canvas and I love to play with textures and colors. I often layer two colors on top of each other. My inspiration comes from everyday life and nature. I also borrow subtle Japanese aesthetics from time to time."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

United States shipping only. Expedited shipping is unavailable. Allow for 1-2 days extra processing time. This product may ship separately from other products in your order and may have longer than normal shipping timelines as it will ship directly from its country of origin.

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