Cerapio Vallejo

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Cerapio Vallejo's artistry has been featured in many periodicals, including Business Week, Sunset magazine, and the San Francisco Chronicle, and on PBS Television.

"My art form was handed down to me from my parents and grandparents. But the quality of my work is the result of my long experience and the product of my careful observation over the years. I draw inspiration from our ancient Peruvian cultures, Andean village life, and from our snow-capped mountains.

"I have faced many challenges during my life, and I have learned from them. Perhaps the most difficult was when I was obliged to leave my house in Ayacucho with my family. I had to make this painful decision because there was no other way. This was during the 1980s, when terrorism was bleeding my people to death and there seemed little hope.

"Artisans in my region were considerably affected when tourism halted. Even now that Ayacucho is at peace, we remain in our city home; we created a new life here, and are thankful that Ayacucho is flourishing and we can visit it.

"Our sales have expanded greatly since we began working with you and I have been able to support some of my compatriots by offering them a job. Other artisans who used to help me but had to stop working for lack of sales are now able to return to my workshop – thankfully abandoning occupations that did not stimulate their creativity or interests.

"My greatest goal is to continue to educate and guide my children towards fulfillment, knowing that a good destiny must await them. I have three children; for me they represent the continuation of life – and hopefully of art, too.

"Novica is the change of my life, especially as a human being. Before, I sold my products at a local indigenous market. I never received a big order, or constant orders. I was planning to move to Cuzco with my looms and family, to try my luck with the tourist market there. But those plans stopped when I began working with you. In just a few months my income increased so much that I couldn't believe it.

"I became a top-selling artisan. I have now been able to pay for my three kids' education. My little girl is now at the University! To be able to give my family a better lifestyle and security pleases me. You recognize and value my art, respect a fair price, and promote me as an individual. Thanks to you, people now know me worldwide. This has opened up many opportunities I never expected.

"Twenty-five fellow artisans now assist me with my orders, and I have been training them to become as well known as myself. My income has made it possible for me to finance the purchase of 15 lands for them, where they are able to build their own workshops. Their loyalty and trust make me so happy. I have been able to greatly improve my own workshop, to purchase a new house for my family, to purchase a computer and to get connected to the Internet, and to buy the first car anyone in this family has ever owned."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

United States shipping only. Expedited shipping is unavailable. Allow for 1-2 days extra processing time. This product may ship separately from other products in your order and may have longer than normal shipping timelines as it will ship directly from its country of origin.

All sales of this product are final -- we do not accept returns or issue replacements unless there is a defect with the product. Please review our Returns & Exchanges policy.