Gelson Avorwlanu

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Update (November, 2019)

“I have been part of this success story now for 6 years. NOVICA has improved my creative skills. The way I design has to a large extent improved. My products tended to crack a lot, and I am working on improving on the issue.

“The NOVICA loan helped with me acquiring machinery for my shop, which made me very happy. I have purchased some machines for carving, and also a drilling machine and a bench.

“I started out at the Accra art center, and I am still at the same location. But I am planning on getting a new place to start designing.

“I have trained 2 men how to carve and finish artworks. Through my sales with NOVICA, my child has been enrolled in art school. My primary aim is to obtain a big company or shop and get more machinery to work on a larger scale.”

Original Artisan Story

"I am Gelson Avorwlanu and I was born in Accra. I am a quiet, jovial person and I was raised in a family of carvers. I learned my skills from my father and grandfather who were both master woodcarvers. They worked at home so, when I was out of school and during weekends and vacations, I stayed close to them to develop my skills.

"My parents had been observing us, looking for an interest in carving so they could pass on their knowledge. After finishing junior high school in 1997, I focused on carving and have done so ever since.

"It was not easy back then because machines were not available and everything was done by hand. I remember having to cut a big log into smaller pieces by hand. By the time I finished, I didn't have any energy left.

"It took a long time to carve the items and I had to sell them from door to door. This made it very difficult. But with the introduction of electric saws, it is now easy to a the log into the sizes required, which frees up more more time to design and carve. I can now create more designs than in the past.

"I use sese, ebony, rosewood, mahogany and cow bone for my work. I like to carve animals because I love them and often watch documentaries about animals. I like to capture some of their movement and translate them onto the wood. It feels good when I'm able to capture a scene. The challenging part is capturing the very fine details, which I can't sometimes achieve because I don't have the tools to do it.

"So far, I've taught four people how to carve and they are doing very well. It's a joy to teach or impart a skill to someone else. My dream is to one day open a big workshop to train more people."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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