Endah

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I'm Endah Purwanti and I was born in 1977 in Denpasar, the capital of Bali. My father worked for the Indonesian government, and my mother was a stay-at-home mom who took care of us. I'm the firstborn of two children. I consider my childhood fun, because my house was located near a river and rice field. Playing in a paddy is really amazing when you're a child. And on Sunday, my grandmother would usually sell vegetables and fruit in the nearest market. I used to go with her to help.

At the age of 19 after graduating from senior high school, I started working in a boutique in Legian, a well-known spot for international tourists. There, I learned to speak English when foreigners visited the boutique. That was fun for me. I met many foreigners with many different characteristics. There were humble, nice and friendly people I was always happy dealing with. But there were also rude and really unfriendly customers. And the best part is that I had to be friendly even to rude people, which taught me how to be humble person.

Making batik is complicated for some people, but I found it interesting. I studied batiks from the basics — how to make them, how to treat them and which motifs are best for clothing. My first design was a kimono. Starting from that time, I kept learning to make other clothing like tops, pants, dresses, and more. Trying new things is also one of my hobbies and maybe that's why I never stop learning. Reading books, magazines, and newspapers are the things I do in my spare time. Not just for entertainment, but also to look for new designs and watch today's trends.

Thank God, I met a man who completely supports me and pushes me to work and to learn more things. That man is now my husband. There is one thing we do like doing together — taking care of cats. We have a lot of cats at our home. Mostly, we adopted them. It is fun and joyful for me having these cats. With their company, we are never alone.

Knowing my designs are worn by people who seem to like them really makes me proud. From there, I know I need to keep learning to create lovely new designs and then produce them. Thank you for letting me introduce my clothing to people around the world.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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