Vijay Singh

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Since childhood, I was involved in a number of art activities and it was my highest desire to become a designer. My trademark is the golden block print patterns I create. I let them stand out in the clothes, like the sun.

I was born October 26, 1977 in Uttar Pradesh to a Rajput family. After earning my degree from the National Institute of Design in Ahmedabad, I moved to Jaipur in Rajasthan for a project and worked for an export house. Initially, I started my career as a textile designer for home furnishings. But I was still very interested in fashion design. Luckily I got an opportunity to prove myself as a designer in an apparel company. The owner encouraged me to do what I did very well, and those were the designs that sold.

"Then I realized I could design on my own also, so I freelanced my designs for other firms. At the same time, I took on projects with schools as a costume designer for plays. A well-known director, Mr. Feisal Alkazi, gave me a wonderful platform for this, and it was such a good experience that it propelled me forward. My family stood behind me when I started working for myself. It really felt good. After all, it's about being independent.

"My sister has been my inspiration. She has always encouraged me and I couldn't have done it without her. Now I am working with her, creating my own designs under my signature. We design a whole range of apparel and very recently ventured into designing accessories. Our creations come from my own imagination and from knowing what people want."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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