Waldo Berrios

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I was born in Huancayo with a love for my land and a great desire to learn, so my father taught me how to knit when I was very young. I grew up wanting to make improvements my father's small workshop.

I studied industrial engineering, and that's when I met wife. Since then she’s been my rock.

"When I was working as a professor of technical design I started designing using different colors and then translating them into knitted patterns at my father's workshop.

"Times in Peru were very difficult between 1985 and 1990, and my parents started selling their machines to support their family. After my parents passed away, my wife and I got a small capital to start our own workshop. We started with six sweaters and as they began to sell production began to increase, so did our dedication.

"We also had to deal with some tough experiences such as being conned, orders that didn't get paid or faulty designs. But all of this became a learning experience and with hard work, plus the support of my wife and friends, I improved products and processes.

"My focus now is on creating fine knitwear of top quality, and in so doing sharing with the world the beauty of our culture and our Andean textiles. I work with a team of artisans who believe in my objective and I’m thrilled that we all enjoy our line of work so that we'll give it our most."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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