Isha Jain

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I was born and brought up in Delhi, where my childhood was filled with fun. I loved sketching and coloring, and would spend hours in painting and cutting stencils. This passion for colors and paintings led me to pursue a career in designing and fashion retail management at the National Institute of Fashion Technology.

I've always loved doing something creative – whether it was related to colors or abstract modern patterns, and I also had an inclination towards computers. My first job with a fashion house was a great learning experience. But I always felt something was missing – I always wanted to do something outside the box. So started on my own. Here, I have no limitation to explore my creativity. And I am loving every moment.

"For this, I want to express my sincere gratitude to my parents. They have been extremely wonderful. They have supported me, helped me and stood by my side through all the ups and downs in my life.

"My designs are always colorful and happy. I work mostly on silk and cotton. Several artisans collaborate with me, and all the motifs are either hand block-printed or screen printed. My apparel collections tell the story of happy moments, youthfulness and a celebration of life."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

United States shipping only. Expedited shipping is unavailable. Allow for 1-2 days extra processing time. This product may ship separately from other products in your order and may have longer than normal shipping timelines as it will ship directly from its country of origin.

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