Felipe Giron

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I was born in 1960 in the Cajul district of the Oyón province, and I've loved to paint ever since childhood. I started pursuing it in my teenage years, and I was even winning awards. I studied design and painting to a professional level at an art institute in my village, and a year later I moved to Lima when the opportunity arose to work at an arts and crafts workshop. They specialized in wood and painted glass.

I also worked at a car repair workshop to save money and be able to forge ahead into the future.

"By 1983 I was able to start a small handicrafts workshop where I worked on orders placed by other people or businesses, all the while yearning to work on my own designs. The pieces that I began to craft on my own made their way to exhibitions and won competitions organized by Peru's Industrial and Tourism Ministry.

"Parallel to my professional growth, my personal life was also growing. I married Nilda, from Ayacucho, and we have three children, Omar, Flor and Rosa.

"I love the work that I do, so I look after every detail. My inspiration comes from Peru's original cultures.

"I am grateful to God for giving me the gift of art. With my hands I am able to create artful pieces that the community likes and uses. I capture the essence of our culture, I am part of it, and I make sure it doesn't get lost in the passing of time."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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