Juana Ramirez

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Born in Lima in 1960, I am the second of four siblings and our parents raised us with their unconditional love and support. They also raised us to love our neighbors. They worked very hard to provide and offer us a bright future. My friends will tell you I'm trustworthy, reserved and honest.

Dad loved playing classic guitar – he'd feel our spirits with the music of Bach, Schubert, and Segovia amongst others. Mother has always been an example of innovation and creativity, especially in the way she'd solve problems.

"Dad's job kept us constantly traveling and my senses were always in awe of the landscape we'd see, and the multicolor attires and the jewelry people wore especially for their villages festivities.

"All of this inspired me, even as a child, to make my own jewelry with wires in many different colors. By the time I was in university I was selling my creations, which reasserted my inclination toward designing my own jewelry and accessories.

"I got married when I was 24 and I have a beautiful son who never ceases to fill me with pride. Since my husband had a complex work schedule, I dedicated all my time to looking after our son until he was 18 years old. Then I took up some jewelry courses though my dream was to study jewelry making professionally. My dream came true and within three years I graduated.

"I still get excited when I look upon my finished pieces – to think they start in a crucible as molten metal, and after working with passion, they become a fusion of geometric lines, textures and colors.

"Thanks to the bonds of friendship forged in the classrooms, three friends and I got together and started a jewelry workshop. My preferred materials are silver, gold, and some natural gemstones.

"My dream now is to get together with everyone who studied with me and start a great community of jewelry artisans, so we can share for free our knowledge and expertise with young artisans from under-served communities and who'd love to learn this craft and make a brighter future for themselves."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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